Online grocery,
designed like a real store.
VSS is a new kind of online supermarket — shoppers walk virtual aisles, see real products on real shelves, and buy the way they would in person.
Aisles, not lists
Shoppers see departments, gondolas, and shelves the way they're laid out in a physical store — not a flat search box.
Retailer-controlled
The retailer designs every Bay, picks every category, and orders every aisle. The store you build is the store shoppers see.
Photoreal renders
Procedural shelf layout meets generative-AI rendering. Every published Bay is a clean, photographic-quality view of the real catalog.
What we're building
Phase 1 — Pilot (where we are): a working virtual store ready for retailers to onboard and shoppers to browse. Bay editor, photoreal render pipeline, and a customer-facing aisle view all live.
Phase 2 — Real catalog scale: ingest 25,000+ products with real packaging imagery, real categories, and real planogram support. Retailers upload a CSV and the store builds itself.
Phase 3 — Multi-store + personalization:chains run multiple stores from one editor; shoppers see produce that's actually fresh, prices that update, promotions that surface naturally as they walk the aisles.
Sample store ready
See the customer experience without signing in.
Visit Baum's Supermarket →