What you're about to see

Baum's was a real supermarket, owned and run by my father in the 1970s. Naming the demo after his store is a small tribute — and a reminder that the independent grocer has always been a richer shopping experience than a generic product grid.

Baum's is the first virtual storefront rendered with PRR Imagery — the proprietary photoreal-render pipeline at the core of VSS. Other virtual stores out there are hand-modeled in 3D engines and look like CGI; PRR Imagery is a different stack, generated from a real planogram, and aimed at retailers who run daily operations rather than one-off marketing campaigns.

1. You stay in place — the aisles slide past you, like a slow tracking shot through the store. Use the chevrons on either side of the screen to move between bays.
2. Each product on the shelf is clickable. Hover and you'll see a price chip and an Add button.
3. Click Add to drop the item into your cart. The cart icon in the top corner tracks your total.
4. Want more detail on a product? Click the product image itself (not the Add button) for the popup with full info.

• Within an aisle: chevrons left and right slide you between bays.
• Between categories: the menu in the header lets you jump from snacks to produce to frozen, etc.
• No search bar. Baum's only stocks about 500 items — the store is small enough to walk. Search will arrive when the catalog grows.

You'll see two kinds of products on the shelves:

• Real product imagery — actual packaging photos for items this kind of store would actually sell.
• Made-up packages — generic placeholder products generated by the platform when a retailer hasn't yet uploaded their full catalog.

For this demo, the mix is deliberate. The made-up packages prove the platform can render anything in the position the planogram dictates; the real ones prove that, with a real catalog, the store renders as faithfully as a photo of the actual aisle.

Every shelf you see was laid out in a planogram editor by an operator, then turned into the photoreal image you walk past via the PRR rendering pipeline. The same process works for grocery, frozen, beverage, bakery, or any other category — you can apply VSS to any retailer with a physical store and a product catalog.